Celebrate a decade existence in the dynamic of Indonesia’s fashion and culinary industry, Jakarta Fashion & Food Festival (JFFF) will be commenced on 9 – 26 May at Mal Kelapa Gading, La Piazza, and Harris Hotel Kelapa Gading. JFFF is one of the biggest annual festivals organized by PT Summarecon Agung Tbk. and Jakarta Tourism Board on behalf of DKI Jakarta Provincial Government, also supported by the Ministry of Tourism and Creative Economics of Indonesia and The Ministry of Trade of Indonesia. JFFF was first held in 2004 with vision of transforming Indonesia into global taste by encouraging various culture-based business sectors.
Entering its 10th year, JFFF is still consistent with two big themes, fashion and food, arrayed in three main series; they are Fashion Extravaganza, Food Festival, and Gading Nite Carnival.
Fashion Extravaganza showcasing Indonesia’s rich and diverse culture through fashion. Indonesian top designers, and young designers show their new take on tradition in vast collections of contemporary ethnic ready-to-wear apparel through fashion shows and Fashion Village with a concept of trade show. Conveying its concern and encouragement for fashion industry, JFFF provides fashion competitions and awards; they are Gading Model Search (GMS), GMS Kids Category, and Fashion Icon Awards. The concept of trade show in JFFF is shown in Fashion Village. The attractive exhibition stands and presentations display some distinctive collections rarely found elsewhere from participating designers, which include the members of APPMI, IPMI, as well as products of small and medium enterprises (UKM). Here, visitors can enjoy and easily buy their favorite designer’s collection with a chance to meet them in person.
Food Festival emphasizing Summarecon Kelapa Gading’s image as a city of million foods by hosting Food Festivals. An assortment of delectable traditional dishes are served with unique nostalgic flavors at Kampoeng Tempo Doeloe (KTD), while the best wine and cheese products from various countries are introduced at the Wine & Cheese Expo, making JFFF a must-visit culinary capital of Indonesia.
A pioneer of night carnival in Indonesia, Gading Nite Carnival (GNC) will mark the opening of JFFF festively. The carnival’s higlight is a street parade around Sentra Kelapa Gading consisting of hundreds participants, decorated cars, contemporary art attraction, costume party, and spectacular fireworks show.